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Famera Privacy Policy

Effective date: November 21, 2020

At Famera, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.

Remember that your use of Famera's Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.

You may print a copy of this Privacy Policy by clicking here. If you have a disability, you may access this Privacy Policy in an alternative format by contacting support@famera.co.

Privacy Policy Table of Contents

  1. What this Privacy Policy Covers
  2. Personal Data
  3. How We Share Your Personal Data
  4. Tracking Tools, Advertising and Opt-Out
  5. Data Security and Retention
  6. Personal Data of Children
  7. Changes to this Privacy Policy
  8. Contact Information

What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

Personal Data

Categories of Personal Data We Collect

This chart details the categories of Personal Data that we collect and have collected over the past 12 months:

Category of Personal Data Examples of Personal Data We Collect Categories of Third Parties With Whom We Share this Personal Data:
Profile or Contact Data
  • First and last name
  • Email
  • Phone number
  • Unique identifiers such as passwords
  • Miscellaneous profile information
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp
  • Google Analytics, Amplitude
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Payment Data
  • Payment card type
  • Last 4 digits of payment card
  • Billing address, phone number, and email
  • Apple
  • Stripe, Inc.
  • Future payment processors
Commercial Data
  • Purchase history
  • Consumer profiles
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Future Advertising Partners
  • Google Analytics, Amplitude
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Device/IP Data
  • IP address
  • Device ID
  • Domain server
  • Type of device/operating system/browser used to access the Services
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Web Analytics
  • Web page interactions
  • Referring webpage/source through which you accessed the Services
  • Non-identifiable request IDs
  • Statistics associated with the interaction between device or browser and the Services
  • Google Analytics
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense
Social Network Data
  • Email
  • Phone number
  • User name
  • IP address
  • Device ID
  • Facebook, Instagram, Snapchat, Twitter, TikTok, WhatsApp
Consumer Demographic Data
  • Age / date of birth
  • Zip code
  • Gender
  • Race
  • Ethnicity
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Advertising Partners
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Geolocation Data
  • IP-address-based location information
  • GPS data
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Biometric Data
  • Fingerprints
  • Faceprints
  • Iris scans

Biometric data reading for purpose of controlling real time character rigs

  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Sensory Data
  • Photos, videos, audio, and recordings of your environment
  • Sensory data reading for purpose of analyzing local audio stream for signals — Detecting key words and extracting signals which can be used to save and build profiles

  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Advertising Partners
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Inferences Drawn From Other Personal Data Collected
  • Profiles reflecting user attributes
  • Profiles reflecting user behavior
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Advertising Partners
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate
Other Identifying Information that You Voluntarily Choose to Provide
  • Identifying information in emails, letters, or chat messages you send us
  • Twilio, SendGrid, OneSignal, Agora, Pusher, Heroku, AWS, Sentry, App Center Microsoft, Freshworks, Mailchimp, Apple, Processor AI
  • Facebook, Instagram, Snapchat, Twitter, TikTok, Google AdSense, WhatsApp Google Analytics, Amplitude
  • Google Analytics, Amplitude
  • Future Business Partners
  • Parties You Authorize, Access or Authenticate

Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

Our Commercial or Business Purposes for Collecting Personal Data

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

How We Share Your Personal Data

We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.

Legal Obligations

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data that is Not Personal Data

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you.

Tracking Tools, Advertising and Opt-Out

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.

We use the following types of Cookies:

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.

Information about Interest-Based Advertisements:

We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

We comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative (“NAI”), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based a consumer’s online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA’s or NAI’s consumer opt-out pages, which are located at http://www.networkadvertising.org/choices/ or www.aboutads.info/choices.

Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

Personal Data of Children

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data about children under 13 years of age; if you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at support@famera.co.

Changes to this Privacy Policy

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on the Famera website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

Contact Information:

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at: